Why Beauty Technology is attracting consumers

With so many products on the shelves, time-pressed consumers want a more intuitive shopping experience. New technology is interpreting consumers’ facial expressions and eye movements to determine their product preferences and offer help, both in-store and online. Consumers who want personalised and customisable beauty are responding positively to health/beauty apps acting as digital shopping assistants. […]

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Profitable For Your Beauty Business

As the world has shifted to social media, consumers look to fellow consumers to inform their purchasing decisions. Influencer marketing is the largest shift seen in the beauty industry. Brands such as Innisfree, Face Shop are now relying majorly on influencer marketing than traditional marketing. According to a study, 84 percent of global marketers planned […]

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