The way of reaching the consumer is changing in recent years. It is becoming increasingly difficult to captivate customers through traditional, usually more intrusive, routes. In contrast, they are more receptive to others capable of providing them with value or unforgettable experiences such as virtual reality. According to Google Data by digital marketing agency Thailand, the general interest in virtual reality has multiplied by four in the last year. This data is very positive and has encouraged large companies such as PlayStation, Facebook or Google to commit to this technology fully.
Make The Consumer The Protagonist Of The Experience
The consumer has to become the undisputed protagonist of the virtual reality experience that you want to offer him. Only then will you be able to reach him and get him fully involved.
One of the sectors that best exemplifies the great possibilities of this action is that of video games. Who would not like to get fully into a game and feel the adrenaline of each phase? It is now possible to live like never before in this experience with virtual reality.
According to a study carried out by Oracle, 78% of brands will use virtual reality for their customer services in 2020 since most consumers preferred to make a purchase or resolve an issue without having to interact with service personnel at client.
Besides virtual and augmented reality, it allows us to create deep connections with customers. And the experiences are personalized, in a way that increases engagement:
Demos of (new) products or services
Instead of teaching how a product works, with virtual reality, consumers can interact with and experience the product. The probability that they buy the product or that they are faithful to your brand is greater because having a personal and positive experience with the product through virtual reality generates positive emotions related to the product or the brand.
Also, augmented reality is a good technology for launching a new product or service. An example of the use of augmented reality in the product demo is the DressingRoom application made by the fashion store Gap. Users enter their measurements into the app, and a mannequin is created with your measurements. In this way, users could see how clothes are on your body.