Why Beauty Technology is attracting consumers

With so many products on the shelves, time-pressed consumers want a more intuitive shopping experience. New technology is interpreting consumers’ facial expressions and eye movements to determine their product preferences and offer help, both in-store and online. Consumers who want personalised and customisable beauty are responding positively to health/beauty apps acting as digital shopping assistants. […]

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Profitable For Your Beauty Business

As the world has shifted to social media, consumers look to fellow consumers to inform their purchasing decisions. Influencer marketing is the largest shift seen in the beauty industry. Brands such as Innisfree, Face Shop are now relying majorly on influencer marketing than traditional marketing. According to a study, 84 percent of global marketers planned […]

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Transforming the Beauty Industry

According to a report, the consumers changing perception towards products and services are forcing franchisors to offer a more holistic approach. This evolution is demanding the industry to leave behind quick fixes and cover-ups, ending in offering a whole new holistic approach. Witnessing the current wellness trend, people are getting more health conscious which is […]

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How Beauty Became a Cultural Movement

As part of this, Pivotals are actively redefining beauty to challenge outmoded ideas of race, gender, sexuality, politics and even religion. Beauty is no longer just a part of culture. Beauty now defines culture as Pivotals embrace their niches. Niche is the new mass. Recognizing the influence of this culture-defining group, Beautycon conducted a study, FOMO Volume One, […]

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Changing The Face Of Beauty Industry

The beauty industry thrives on novelty with its non-stop product launches and a never-ending stream of trends born on social media. Beauty is big business, despite current world market conditions, the global beauty and personal care industry is booming. The beauty and cosmetics market is estimated to generate approximately $450 billion in annual sales worldwide. […]

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